Tuesday, October 12, 2010

Fantasy Versus Reality

What I wrote:

"Something unusual happened Monday in New York: Microsoft launched a new smartphone platform and no one hated it. And no, I'm not joking"

What they said:

"Windows Phone 7 is the slickest, most impressive version of Windows on a mobile phone that Microsoft has yet produced. But that’s not saying much – and even if the actual quality of the operating system has much to recommend it, it offers little that will revolutionise the very crowded smartphone market."


"Best I can tell, there's nothing you can do on Windows Phone 7 devices that you can't do on an iPhone, BlackBerry or Google Android device."


"No caveats now: Windows Phone 7 is a waste of time and money. It’s a platform that no carrier, device maker, developer, or user should bother with. Microsoft should kill it before it ships and admit that it’s out of the mobile game for good...anyone who gets one will prefer a lump of coal. I really mean that."


"Windows Phone 7 already has been declared a "disaster" and a "doomed" enterprise with a failed business model. It's a "step back" according to some number of developers and users of the older, and now incompatible, Windows Mobile OS."

"But good is not enough. I'm not talking about a couple of missing feature like copy and paste, which the company promises will arrive shortly. Can Microsoft create a platform that stands out enough to compete with Android and Apple? Will it be different enough that consumers are hungry for it? Will it be pervasive enough that developers want to invest limited resources in making apps for it?

If there is a company that has the heft to launch a competitive offering, it's Microsoft. Ballmer has spent a reported $400 million to advertise its new operating system, and he has the necessary partnerships with carriers to be taken seriously. But if that's not enough, the company won't get another "do-over." It might be time for Ballmer to set his sights on an external acquisition like the engineering powerhouse Research in Motion."


No, I'm not joking. I'm just full of shit. Obviously.

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